A website has many roles to play for all kinds of businesses, from describing expertise to generating leads, building reputation to nurturing sales. Your website is a great place to attract your target audience and engage with them. But, you may have a dynamic website design, if it is not mobile-friendly, you are missing out on a tremendous element of your online presence. Also, the fact that Google consider the mobile-friendliness of a website as a ranking signal, you must take this as a serious matter.
What Is Mobile Technology Today?
With the advancement of technology, mobile internet traffic exceeds desktop traffic, and increasing every year by 3%. While people use desktops and laptops at home and in business, the majority turn to mobile devices while on the go. They use smartphones and tablets browse social media, to work online, read the news, etc. The constant access to content has triggered a demand for instant information at any time and any place.
When Google has updated its algorithm to reward websites that are mobile-friendly, it resulted in a massive changes in page rankings. Websites that performed well and ranked highly fell off the search results for the reason that they were not mobile-friendly. Because of this, more and more businesses have adapted to build a mobile-friendly website design for their visitors. With a responsive design, users can search online, look for information, shop for a product, etc., from their mobile devices, bringing convenience to the next level.
Reasons for Designing a Mobile-Friendly Website.
Mobile-friendly websites are not only a convenience and accessibility on mobile devices. There are many reasons that mobile-friendliness is a good idea for your company. Understanding its importance in your website design can help emphasize the value of this approach for your business goals.
Customers can get in touch with your faster. If you make it more convenient for your visitors to reach you, they are more willing to do it. A mobile-friendly website design means your contact details are visible and clickable. Your customers are busy and they would appreciate if your phone starts ringing after a few clicks. It is also better for your business, as it can turn into a sale.
Keep the attention of your visitors. The digital age somehow causes the attention span of people much shorter. For this, your business cannot afford to have a site that loads slowly, because visitors will leave your website in an instant. Studies have shown that online users lose patience and interest if it takes more than 3 seconds to for a website to load. Make your website design responsive so you do not lose many of your potential customers.
Increase your visibility. When you have a mobile-friendly website design, you are able to reach a broader audience. A responsive website makes it easy for people to see you. If they can easily see you, they will have access to your content and your offerings. Also, mobile-friendliness means good ranking on the search engines. By having a responsive design, you can rank better on the SERPs. As a result, you can get more conversions and leads.
Make your content more sharable. Sharing is a great way to spread information. Users want to share what they see and like online, from text messaging websites to links on social media. But, if your website design is not mobile-friendly, sharing from computer to mobile will not work well. Even if a user wants to share information with other people, the information they get is not in a format that appeals to them, and they may not take the time to save a link on their laptop or desktop. You can prevent such scenario from happening by making your site mobile-friendly.
Ways to Become a Mobile-Friendly Site
It is quite easy to optimize your website and make it mobile-friendly. The following are ways to make your website provide an excellent user-experience when used on a smaller screen:
Make a responsive website. When your site is responsive, it can adapt to any screen size, including mobile devices. To achieve this, use the viewport meta tag to fit the width of your page to the browser of the device your visitor is using.
Avoid flash. Do you know that flash is not good for search engine optimization? This is because it can slow down your website. Keep in mind that many mobile devices do not support flash, so adding it on your website design can cause improper loading of your site.
Work on your navigation. Take into consideration what your target audience need. Make it easy for them to find valuable information on your site easily. There are site metrics that you can use to help you determine the kind of information your visitors want. Make sure they can navigate your site effortlessly when looking for that information, whether on your homepage, menu, contact page, etc.
Check the font and button sizes you use. If a user has trouble reading content or clicking a button on their mobile screen, this can lead to irritation. So, make sure your visitors do not need to zoom in your page so they can navigate your website.
Compress your images. While it is essential to use high-quality images on your website design, they can also slow down your site. What you can do is compress all the images on your page and it can impact the user experience, no matter the device they are using.
Test your website on both desktop and mobile versions. It is important to conduct a test of your site, particularly if you are updating your content or making changes on your web pages. By doing this, you will always know if your website is optimized for mobile use.
A mobile-friendly Brisbane website design is a major part of the success of your business. If your website is not responsive, make the necessary changes now so it can adapt to mobile devices. In no time, you would be able to gain the benefits of mobile-friendliness.