Why Hire an SEO Agency for Help?April 7, 2022
An outstanding Dallas SEO agency shared some powerful insights about the best practices for search engine optimization and consistent high-ranking search results. What they had to say was very eye-opening, and made a lot of sense from an investment standpoint. It turns out that the money you spend on hiring an agency has much more potential than the money you think you might be saving to not hire an agency. Don’t believe it? Let’s take a look at why.
What is SEO?
There are many businesses out there that believe that all they have to do is build a website with some keywords and time will magically place the website at the top of the search engine results. Although this may be possible for keywords unheard-of keywords, for any keywords that have competition…no.
Search engine optimization, also known as SEO, is a strategy that uses both on-page and off-page techniques to raise the search results of a website for specific keywords and key phrases that people use on the internet.
True SEO is not a guessing game, is a science that is based on facts that come from actual data on the internet.
What Does an SEO Agency Do?
An SEO agency that provides success based on true results is a high-caliber agency that brings websites from invisibility to dominating web presence machines. There may be many agencies out there that claim to be great at what they do, but only the ones that show their results are the best.
It is easy to see who works and who doesn’t. Take a quick minute to do a search using keywords of their own profession or of one of their clients and see where their websites appear in the search results.
If their website is nowhere to be found, they may not have as many skills as they claim to. If you see them dominating search results…they may be the real deal.
An SEO agency that knows what they are doing will:
- Provide keyword research and analysis
- Provide an SEO audit of an existing website
- Provide a plan for implementing pillar keywords
- Partner up with sources for quality off-page SEO
- Share and implement a plan to promote web presence
An SEO agency will research and analyze keywords that will be most effective for the success of the website.
Analyzing and Researching Keywords
Keywords that have a lot of competition need to be researched and analyzed for them to be of any use. If you try to stuff a bunch of relevant keywords into a web page and hope that it results in search engine rankings it will not work. Search engines are smarter than that. An expert knows how to find the right keywords for an SEO campaign that results in search engine dominance.
Keywords and keyphrases will be ranked on:
- Relevance to the website
- Search volume
- Keyword difficulty
Based on the data that is available for the keywords an intelligent decision can be made in regards to what exact keywords to use, or what keywords to use that are like the pillar keywords.
It should be obvious what keyword relevance means, but sometimes keywords and the way that they are used can be confusing. For example, there is the word “nut.” This one word can have several meanings. There are thousands of kinds of nuts; cashews, peanuts, almonds, and so on.
In addition to the various types of nuts that we eat, there are the types of nuts that connect bolts.
Both contexts of the word are correct, however, the definitions of the two are very different.
If a person searches the internet for a general term such as nut, the results that appear in the search results will probably not be precisely what the person is looking for.
The same concept goes for many of the general words that are out there. Clothes. Gas. Oil. Shoes. Makeup.
In many cases, it is obvious which words will be relevant to the desired search results, but sometimes there is a bit of a challenge. Seeking out relevant keywords that will be useful for search engine results requires a bit of skill and knowledge that an average person will not have.
On-Page SEO Tactics
The science of on-page SEO is not for the faint at heart. If a website is created without the element of search engine optimization intact, it will most likely fail. If the website is competing with other websites out there for the same keywords, every little bit of technique counts.
Only a skilled web developer will understand the technical SEO specifications that have to be put into effect for the web pages to be recognized as worthy in the eyes of search engines. Beyond the schema structure and the correct coding implementation, there are several other factors that help to guide search engines toward choosing is pages for results.
- Proper page titles
- Proper headings
- Proper text
- Proper alt text on photos
- Proper inbound links
- Sufficient outbound links
The back end of a website, meaning the information that the search engines see, looks like a bunch of jibberish to an untrained eye. However, this jibberish has to be structured in a way that the search engines understand. Broken code lines, or outdated code can be red flags to search engines.
Poorly structured websites will result in lower search results, especially when there is a lot of competition for keywords.
Off-Page SEO Strategies
The off-page SEO for websites is a little tricky. What is great about hiring agencies is that they have already formed and fostered relationships with other websites that help to share content and build backlinks.
Not to say that implementing an off-page SEO campaign for a business is impossible without the help of an agency, but to say that it takes a lot of work to get quality backlinks and off-site content that makes a difference.
The advantage of hiring an SEO agency to help is that they already have a process in place that works. The less time that you spend building links and sweet-talking other websites, the less time it will take to get search engine results.
Conversions and Goals
Beyond being seen on the internet, the success of a website is based on whether or not it makes money. If the site does not convert visitors into customers, it might not be doing the job it is supposed to do.
An SEO agency that focuses on results will be able to create a plan that will not only keep the site visible in the search engines but will give the users that come to the site a great experience that inspires them to go ahead and buy, whatever it is, that you’re selling.
All Around Knowledge
An SEO agency that produces results will know how the internet works and how to integrate the on-page technical structure with the off-page remote structure in a way that creates an opportune environment for success.
The average person does not know how to get into the backend of a website and tweak the meta description or the titles of the pages in a way that helps search results and conversion rates.
The best way to get the most out of a website is to hire an expert to get it up and running so you can sit back and enjoy the profits as they roll in. The money you try to save by not hiring an agency will be wasted in time and unsuccessful efforts. Instead of wasting time and money, invest in your future. Hire an expert.